Why Closed Captions And A Good Thumbnail Can Make Or Break Your Ads
I'll keep this fairly brief since I know I can get a bit long-winded. Two of the most important things for running content ads on things like YouTube are going to be Closed Captions and your Thumbnail. I'll go over why both can affect your campaign.
A lot of companies will just use whatever editing software closed captioning came in the software they created the video in. If you've ever read these they can be really fun and humorous interpretations of what you were trying to say. In this case, you're making it harder to gain SEO as having accurate CC is important for the algorithm to understand what the video is about. It's important since having a text-based transcript can allow you to be discovered by search engines. In addition, having text on screen is important for the watch completion rate for viewers who are watching videos in noisy environments or those who suffer from hearing loss of some type.
Nowadays modern smartphones and the internet have made seeing the ad thumbnail as it loads happen less and less. This has caused a lot of companies to get lax with actually curating their thumbnail or taking the time to make a specific image they designate. This will only hurt your ad campaign and I'll let you know why. To the average consumer, it looks sloppy. The more effort you put into the ad the worse it looks from a consumer base. It appears as though you are cutting corners. If you're cutting corners on your ad space what other part of your product are you cutting corners on? Don't pass up what should be an easy opportunity to deliver quality in your ad campaign with something as simple as designating an appropriate and enticing thumbnail.
There you have it. Two fairly simple things that can help make or break your ad campaign. It's important to stick the detail when it comes to this work. Yes, the big idea is what's going to help drive engagement and click-through. But we also want to make sure the campaign is successful by being engaging from every perspective and making sure that it is chock full of SEO.